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    The Ordre des ingénieurs du Québec launches its first mass advertising campaign

    jeudi 10 novembre 2011
    • Montreal, November 10, 2011—The Ordre des ingénieurs du Québec launches its first advertising campaign, which puts the spotlight on the engineering profession.
    • A profession. A commitment. A vision.
       
      The campaign, carried out by Bleublancrouge, will kick off on Sunday, November 13, with the broadcasting of a 30-second advertising spot on the Radio-Canada and TVA networks. The campaign will then be deployed in various media until December 4, before starting up again in March 2012, as part of the activities surrounding National Engineering Month.
       
      “This campaign is the result of an approach based on research and studies that show that while the profession is valued, the general public remains relatively uninformed about its reach,” said Mrs. Maud Cohen, Eng., President of the OIQ. “We therefore decided to carry out a communication campaign to show the many facets of one of the most passionate professions—a profession that has a concrete impact on every element of our society. In doing so, we also hope to interest people in the vocation, in order to ensure they continue to take up this field,” added Mrs. Cohen.
       
      “Engineers move the world forward; everything around us is made by them. We wanted to express the ubiquity of engineering and the diversity of the profession in this promotion campaign, designed with Quebec’s engineers in mind,” said Mr. Sébastien Maheux, Creative Team Leader at Bleublancrouge.
       
      It consists of a first component of a campaign promoting the profession, which represents an investment of $4.5 million over a period of three years. Entirely financed by members, the campaign is the result of a special contribution ratified at the OIQ’s annual general meeting in June 2011.
       
      Credits
      Client: Ordre des ingénieurs du Québec
      Maud Cohen, Eng., President
      Daniel Lebel, Eng., VP of Public Affairs
      Daniel Boismenu, Director of Communications and Public Affairs
      Geneviève Terreault, Publishing Manager
      Malika Daoud, Promotions Coordinator
       
      Agency: Bleublancrouge
      Client Services:
      Sébastien Fauré, Senior Associate and CEO
      Benoît Chapellier, VP of Client Services
      Sophie Brasiola, Account Executive
      Émilie Desgagné, Account Coordinator
       
      Media:
      Marc-Antoine Grenier, Media Planner
      Tania Drapeau, Media Buyer
       
      Creative:
      Gaëtan Namouric, Chief creative officer
      Sébastien Maheux and Jean-François LeBlanc, Creative Team Leaders
      Véronique Vigneault, Art Director
      Julien Duez and Andrew Lord, Copywriters
       
      E-Production:
      Dominique Dufour, Producer
      Justine Tremblay, Production Assistant
      Production House: Cinélande
      Denis Villeneuve, Director
      Nicolas Fransolet, Director (Second team)
      André Turpin, Photo Director, Olivier Laberge, Photo Director (Second team)
      Post Production: FLY STUDIO
      Benoît Charest, Music
      Sound: Boogie
       
      Print Production:
      Ève Mathieu, Print Producer
      Anne Saint-Laurent, Studio Coordinator
      Normand Bédard, Photograph
      Making of director : Anne St-Pierre
       
      Interactive Production:
      Philippe Rollin, Interactive Director
      Marisol Fournier, Interactive Project Leader
       
      About the Ordre des ingénieurs du Québec
      Founded in 1920, the Ordre des ingénieurs du Québec consists of more than 60,000 engineering professionals in all fields, with the exception of forest engineering. The role of the OIQ is to supervise the practice of engineering in order to ensure the quality of the services rendered by its members and thus ensure protection of the public.
      For more information, visit http://www.oiq.qc.ca/en/

      About Bleublancrouge
      Bleublancrouge is an integrated communications agency located in Montréal. Recognized as one of Canada’s most creative agencies, Bleublancrouge has become one of the country’s top 10 agencies. Its clients include Apple, the Quebec Toyota Dealer Association, Bristol-Myers Squibb, Olymel, and Proxim, among others.
      For more information, visit
      http://www.bleublancrouge.ca/en.
       
      -30-
       
      For more information, or to request an interview, please contact:
      Stéphanie Morissette
      Director of Public Relations
      Bleublancrouge
      514 787-5834
      smorissette@bleublancrouge.ca
       
      Aline Vandermeer
      Communications Advisor
      Ordre des ingénieurs du Québec
      514 845-6141, ext. 3253
      avandermeer@oiq.qc.ca
    • See the advertising spot

    Gare Windsor, bureau 350
    1100, avenue des Canadiens-de-Montréal
    Montréal (Québec) H3B 2S2

    1 514 845-6141
    Toll free : 1 800 461-6141